Showing posts with label keyword tool. Show all posts
Showing posts with label keyword tool. Show all posts

08/01/2019

SEO Benefits of Blogging

keyword tool , seo
SEO Benefits of Blogging
   It is safe to say that all business want new leads and sales. The simple fact of blogging is that businesses that blog get more leads! It is a trend that is critical to SEO lead generation campaigns. First and foremost you must blog! If you do not have a blog you are missing out on the majority of your potential traffic and sales. Businesses that blog get 55% more web traffic and 70% more leads than those that don’t (Source: Hubspot). This is your single most effective tool to generate more business right now.

SEO Benefits of Blogging

   It is no secret that Mommy Bloggers love to talk, share and blog daily or all day. There is no shortage of original content or opinion in their lives. This secret plays to a critical advantage of generating content and more website pages. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages (Source: Hubspot). Yes, please carefully reread that last sentence. If you want many more leads then you need more website pages. Each blog post essentially generates a new page with additional keywords.

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05/01/2019

google adwords keyword tool

keyword tool , seo
google adwords keyword tool
When you intend to use PPC to generate traffic towards your website, Adwords becomes a necessity. In this case, to get keywords on a regular basis is often expensive; hence a short-term ad promotion can benefit you in a real manner. You can pull more traffic towards your website while using Adwords, though there are a few considerations that must be taken into account to get the most out of it.
keyword tool

  1. Hyper-Targeted Keywords
    The use of Hyper-Targeted Keywords is perhaps the best strategy to follow. Hyper-Targeted keywords are the authentic keywords guaranteeing that your targeted person is sitting there, willing to make a purchase. As a general rule, you can use anyone of the following three phrases when selling “product”:
    • Buy Product
    • Purchase Product
    • Order Product
    And evidently, you’ve to bring into play each of them with all of the search engine’s features – in italics and in bold, for each type of harmonization. So for example, in preference to just Buy Product you would draw on: “Buy Product”, along with [Buy Product].
  2. Use Site-Targeting
    The site-targeting option is another very important feature of the Adwords. For the most excellent results, select a small number of top keyword phrases and then go to Google. Make a note of the top five results for each one and find out the manner in which these sites have placed these Adwords, if ever they had. It would help you to have an idea of how your own Adwords should look like.
  3. Show the item’s price in your ad
    You can increase your Adwords revenues by just showing the price of the product in your ads. Though it might reduce the total number of clicks, yet it will bring clicks from some higher quality visitors. Following these simple steps can bring long term profits for you.
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You Know Your Website’s Value

Google adwords , keyword tool
You Know Your Website’s Value
  
webmaster tool

if you are a webmaster and running a website that has been uploaded on the internet since last 6 months, you should be acquainted with the fact how much it values for the open advertisement, whether or not you are meaning to keep it. Only in that case can you make changes to your prospective track pragmatically. Unluckily, there isn’t a business standardized technique of evaluating the worth of a website. You have to make some research and reveal that you value the requested price if you want to sell it.
You can initiate this campaign by browsing websites for auction. There are a number of websites that are the largest website auction portals. There may not be any websites for auction in just the same advertising place as you, but there will be websites having a comparable level of information. You can go to these websites and attempt at setting up whether or not they’re giving any output other than yours. Take into consideration that some of hese sites will never put up for sale for the reason that their opportunities are impractical.
Until you communicate with the potential clients, you’re merely supposing at how much valuable, your site is. You have to communicate with the people at the top of pertinent associations. Presidents and directors are merely common people with good concentration. They would like to have discussion specifics, so even if you’re an individual webmaster, on the condition that if you are familiar with your substantial features, the possibility is that they’ll be pleased to take your term. So, speak to potential buyers.
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Can Google AdWords Keyword Tool be Trusted to build keywords for an SEO campaing?

Google adwords , keyword tool
Can Google AdWords Keyword Tool be Trusted to build keywords for an SEO campaing?

Introduction

   The right choice of keywords is a crucial element of any SEO campaign if it is to be successful. Here one can use either Free or paid keyword suggestion tools.
When the Free Google AdWords keyword toolfirst appeared, many SEOs and webmasters decided that the days of Paid tools such as Wordtracker, Keyword Discovery or Wordze are now over.
Mostly because Google is the most popular search engine driving 39% (as of 2006) of all search traffic on the Web, and because AdWords keyword tool uses Google search statistics, whereas the paid tools use a third-party stats.
Thus there arose a question -
why use paid tools if they are neither Free, nor are they based on Google stats?!
The euphoria could have lasted long, but there appeared reports in the literature when people used the Google AdWords Tool for an SEO campaign and awfully failed. For example, Michael VanDeMar have done research and found that targeting keywords that have a high search volume, according to the Google tool, brought him almost no traffic. Exactly the same conclusion I have come to myself when trying to optimise my sites for “high” search volume key phrases using the AdWords Tool.
Google adwords

Fortunately, the mystery has now been solved, and the answer to the question is:
Google keyword tool is NOT to be trusted when building keywords for SEO!
If you don’t want to waste months of hard work and fail your SEO campaign completely, you’d better rely on Paid tools such as Wordtracker, Keyword Discovery or Wordze, or, if you have a lot of time are happy to do a lot of manual work, use Free keyword tools - Free Wordtracker or Free WordPot.

Why is Google AdWords keyword tool is useless for SEO?

The major reason is because Google AdWords keyword tool in addition to collecting stats fromnatural searches stats on Google, also collects stats from  Google Search Network, which is much bigger than Google Search.
As Google specifically states itself:
Local Search Volume and Global Monthly Search Volume statistics show the approximate number of search queries matching your keywords that were performed on Google and the search network.
And the Google Search Network represents a big group of websites and other sources, such as email programs and blogs, who have partnered with Google to display AdWords ads.
The Google Network, in turn, consists of two components: the search network and the content network, on which AdWords ads are placed based either on searches or content.
Thus the stats on search volume you get from Google AdWords keyword tool are biased towards PPC traffic, which (as my experiment in the next section shows) can be both overinflated and under-inflated.
Why? Because the merchants who sells their products/services via Google AdWords think in different terms when composing the adds, as compared to people who search Google naturally. Next section clearly demonstrates that.

Proofs that Google keyword tool is useless for SEO

An excellent proof has been presented by Michael VanDeMar who performed the following experiment: He targeted 3 phrases for his SEO campaign and brought his site to one of the top-3 positions on Google for all of them.  Those phrases, according to the estimates drawn from the Google AdWords tool, should have brought him 30 clicks a day of traffic in total. Instead, he received  5 clicks for those phrases over 3 months. In other words, he got ~150 times less traffic than one could expect from natural searches!
I have also conducted a similar research myself for one of my websites that was ranking top7 on Google.com for a phrase that according to Google keyword tool had ~3600 searches a month, or 120 searches a day. According to traffic distribution by google ranking researchtop-7 should give just over 3% of total traffic. Thus according to the Google tool I should have got 120*3.4%=4 visitors a day or 120 visitor a month.
According to Wordtracker, however, this phrase had 12 searches a day, and hence should have delivered 10 times less traffic than predicted by Google, i.e. 0.4 visitors a day or 12 visitor a month.
In reality, according to my own stats, I have got o.3 visitors a day or 9 visitors a month, which was very close to Wordtracker prediction and 120/9=13 times less than according to Google keyword tool!
My second experiment consists in comparing traffic predicted by Google AdWords keyword tool and a three other Paid keyword tools, all of which have free versions that I used for the experiment.  The table below summarises my research and presents daily search volumes for 12 SEO-related phrases predicted by Google AdWords, Wordtracker, Keyword Discovery and Word Pot keyword tools.
KeywordGoogle AdwordsWord TrackerKeyword DiscoveryWordPotGA/WT ratioWP/WT ratio
seo services
1350
319
169
4249
4.2
13.3
advanced seo services
20
162
?
16
0.1
0.1
quality seo services
1
120
?
?
0.01
?
seo copywriting services
24
99
?
?
0.2
?
buy seo services
?
78
?
?
?
?
professional seo services
63
68
?
97
0.9
1.4
seo services provider
20
42
?
31
0.5
0.7
affordable seo services
120
28
?
112
4.3
4
best seo services
16
13
?
1
1.2
0.1
seo services uk
120
11
?
24
10.9
2.2
organic seo services
24
10
?
16
2.4
1.6
natural seo services
9
9
?
?
?
The last 2 columns represent the ratio of Google AdWords and WordPot stats to that of Wordtracker. Marked in red and blue and the ratios signifying noticeable over-exaggeration(>=2) or under-exaggeration (<= 0.5) of Google AdWords and Wordpot search volumes compared to those of Wordtracker, whereas  the green numbers (0.5 < ratio <2) represent a reasonable match between the three statistics.
Keyword Discovery was not chosen for comparison because it fails (shown by question marks) to deliver statistic on most of the chosen keywords.  In general, I must say, Keyword Discovery Free stats are much poorer than the other 3 considered here.
Why do I compare other stats with Wordtracker?First, because, as you saw earlier, Wordtrackerpredicts traffic volume that very reasonably matches my own estimates from an attendance counter on my site and traffic distribution by google ranking research (see above). Secondly, because many experienced and successful SEOs (e.g., Seobook and Co., PageTraffic ) are using Wordtracker in keyword research for their SEO campaigns.

So what do we see from the table? 
We see that disagreement between  Google AdWords keyword tool and Wordtracker is HUGE! If we admit that Wordtracker gives more or less reasonable search stats, than Google AdWords keyword tool can either over-inflate (by as much as a factor of 11!) or underestimate (by as much as a factor of 100!) it. There is also a noticeable disagreement  between Wordtracker and WordPot, but it’s much more moderate, especially on the underestimation side.

If Google AdWords tool is useless, what’s an alternative?

An alternative is either to use paid keyword tools, such as  Wordtracker, Keyword Discovery, WordPot or Wordze. According to my observation, out of three tools analysed here Wordtracker seems to give traffic stats that are closest to reality. It’s also obvious that any of the paid tools is much better for SEO than Google AdWords tool. The latter is simple unacceptable.
Wordpot is the cheapest service ($25/mo) that I know of, but seemingly less reliable than Wordtracker. Wordze seems a nice alternative, it’s 50% cheaper than Wordtracker and offers quite a few extra features:
The current subscription prices (valid as of April 2009) for all 4 most popular keyword tools are summarised below:
Keyword ToolPrice per month
Keyword Discovery$59
Wordtracker$69
Wordze$39
WordPot$25
Out of the 4 services, my personal preference is either Wordtracker or Wordze, both of which offer free trial options. So if you are unsure which service to use, you could either subscribe for 7 day FREE Wordtracker trial or 1 day FREE Wordze Trial.
Of course, if you are tight on budget and have plenty of time to do the mundane work manually, you can use free keyword tools. I would recommend Free Wordtracker tool out of all I that I studied, as that is the most accurate free tool on my opinion.
However, bear in mind that using the Free Wordtracker tool can be quite cumbersome and time consuming, as it does not even have an export data function, plus it’s limited to only 100 search results for every keyword you enter.
If, on contrary, you are serious about SEO and would rather go for a paid Wordtracker version, you will enjoy a great number of extra features that will make your life much, much easier and will save you a lot of time.

While these free tools are great, I have to recommend Wordtracker as it has become the one tool that I can’t live without as an online marketer.
There simply is no better tool to help you build an outstanding keyword list in less time. I use Wordtracker instead of a free keyword research tools …because Wordtracker is much faster and much more powerful.

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Guide to Advanced Google Search - Get What You Need - Part 2 of 3

keyword tool , seo
Guide to Advanced Google Search - Get What You Need - Part 2 of 3


Simple Math
(23+ 54) - 47*5/8 - calculates result of the expression
32% of 76 - calculates  how many is 32 % of 76
3^4 or 3**4 - raise 3 to the power of 4

Unit conversion
old units in new units - this is a template for how to do conversion
500 USD in Pounds - converts 500 US dollars into British pounds
260 lbs in kg - converts weight in pounds into weight in kilos
12 inch in cm - convert 12 inches into centimeters

Travel info
London Paris - searches journey info and bookings from London to Paris  (template: cityA cityB )
LHR CDG - searches flight bookings from Heathrow airport, London to Charles de Gaulle Airport, Paris. To find airport codes type city airport code (e.g., Birmingham airport code; template: airport1 airport2).

Entertainment info
book Harry Potter - finds information related to Harry Potter book. Note: Colon after book is not required. (template: book Book Name)
movie:  Forrest Gump - finds reviews, show-times and ratings for the movie “Forrest Gump” (template: movie: Movie Title)
music: Pink Floyd - find reviews about the band and its albums. (template: music: Band Name)

Restricted Search of specific info:
Football site:news.bbc.co.uk -  finds info about Football only on BBC News website.  (template: Keyword site: www.site.com)

link:www.twitter.com - finds all web pages that link to site in question (twitter). NOTE: Google does not show all links for a site, only a small part. To get more links to a site use link operator in Yahoo! (template: link: www.site.com)
Form SA100 filetype:pdf (or ext:pdf) - searches for documents with a certain name (Form SA100) and of specific type (pdf). (template: Document Name filetype:extension; extension = pdf, doc, txt, jpg etc. )
Conan Doyle Sherlock Holmes 1902..1920 - finds books & articles by Arthur Conan Doyle about Sherlock Holmes written between 1902 and 1920. (template: Author Subject year1..year2)

Word Definitions:
define word, what is word, what are words - finds pages which define a word or phrase. Definitions are not necessarily strict or of a dictionary type. (E.g., define procrastination or what is procrastination)
define:word - finds more accurate definitions of a word on the Web from dictionary-like sources (online dictionaries, thesaurus, Wikipedia.  E.g., define:procrastination)
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