If you are a blogger you are probably getting lots of requests to post content on your blog from businesses and PR companies. The email pitch usually looks something like this “Here is a really cool press release, post it on your blog for free!”. At the end of the day, it is a one sided proposition, not a good deal for the blogger.
One strategy to get excellent value from this type of business proposal is to propose a guest blog post. Offer to write a review of the product as a guest blogger on the business website / blog and also offer post the review to your blog.
Here are the guest blogging benefits:
1. You get a strong backlink from a business that is pushing the content
2. The business gets a unique backlink from a target customer
3. You establish domain expertise as a reviewer, get free products and get new business review offers!
2. The business gets a unique backlink from a target customer
3. You establish domain expertise as a reviewer, get free products and get new business review offers!
This strategy has proven to be a win for both the business and my blog.
Very good article...
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